Pidilite Industries’ Fevicryl brand has launched the Artist in Me (AIM) programme, bringing together over 100 artists from across India for a three-day workshop in Mumbai held from 17th to 19th June 2025.
The selected artists were drawn from thousands of professionals associated with Fevicryl’s ‘Fevicryl Certified Professionals’ network. The programme focused on developing both artistic skills and business capabilities.
“Artist in Me seeks to place Indian artists at the forefront of a changing creative landscape,” said Kashyap Gala, Senior Vice President for Consumer Products at Pidilite Industries. “We’re giving them tools, exposure, and mentorship to become teachers, entrepreneurs, and cultural ambassadors.”
The workshop was led by artists PS Rathour, known for contemporary art, and Shuchita Sancheti, founder of textile design venture vVyom. Sessions covered traditional and modern Indian art forms, including wall art, sustainability, and design trends.
Participants attended hands-on workshops, expert sessions, and collaborative discussions. The programme also included training in social media management, digital marketing, and business development to help artists succeed professionally. The initiative aims to support India’s artistic community by combining traditional art education with modern professional skills training.
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