The Story Behind Crayola’s “Indian Red” Name Change
In March 1999, Crayola made a quiet but significant decision that would mark only the third name change in the company’s 96-year history. The beloved “Indian red” crayon would be getting a new identity, not because of the color itself, but because of the confusion and misunderstandings its name was causing in classrooms across America. […]
The Story Behind Crayola’s “Indian Red” Name Change Read More »









